Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Note on the responsible body” section in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be e.g. This could, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time in the future. You also have the right to request that the processing of your personal data be restricted in certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority.

You can contact us at any time about this or if you have any further questions about data protection.

Analytics and Third Party Tools

When you visit this website, your surfing behavior can be statistically evaluated. This happens primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following data protection declaration.

2. Hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the server(s) of the host(s). This can be v. a. These include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access and other data generated via a website.

External hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6 Para. 1 lit. f GDPR). If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfill its service obligations and follow our instructions regarding this data.

We use the following host(s):

HostPress GmbH
Bahnhofstraße 34
66571 Eppelborn

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that we only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

data protection

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Equtu GmbH
Ortenaustr. 55
76532 Baden-Baden

Telephone: +491634642666
Email: kontakt@equtu-ai.com

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a specific storage period is specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); In the latter case, the deletion takes place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we will process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or to the access to information on your device (e.g. via device fingerprinting), the data processing will also be carried out on the basis of Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time. If your data is necessary to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 Paragraph 1 Letter b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing can also be carried out on the basis of our legitimate interest in accordance with Article 6 (1) (f) GDPR. Information about the relevant legal bases in each individual case is provided in the following paragraphs of this data protection declaration.

Recipients of personal data

As part of our business activities, we work with various external bodies. In some cases, it is also necessary to transmit personal data to these external bodies. We only pass on personal data to external bodies if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in accordance with Article 6 Paragraph 1 lit. f DSGVO in the transfer or if another legal basis allows the data transfer. When using order processors, we only pass on our customers’ personal data on the basis of a valid order processing contract. In the case of joint processing, a joint processing contract is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LITER. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE TERMS. THE APPLICABLE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROOF COMPLEX REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE ASSERTMENT, EXERCISE OR REPRESENTATION IDENTIFICATION OF LEGAL CLAIMS ( OBJECTION PURSUANT TO ARTICLE 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ARTICLE 21 (2) GDPR).

Right to lodge a complaint with the responsible supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another person responsible, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction or deletion of this data. You can contact us at any time about this or if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time about this. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of the personal data we hold about you, we will generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
  • If the processing of your personal data was/is occurring unlawfully, you can request that data processing be restricted instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
  • If you have lodged an objection in accordance with Article 21 Para. 1 GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact details published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, such as spam emails.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small data packages and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions you want (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies). stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this data protection declaration.

Consent with Usercentrics

This website uses Usercentrics’ consent technology to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website:  https://usercentrics.com/de/  (hereinafter “Usercentrics”).

When you enter our website, the following personal data is transferred to Usercentrics:

  • Your consent(s) or the revocation of your consent(s)
  • Your IP address
  • Information about your browser
  • Information about your device
  • Time of your visit to the website
  • Geolocation

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign you the consent you have given or its revocation. The data collected in this way will be stored until you request us to delete it, delete the Usercentrics cookie yourself or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Article 6 Paragraph 1 Letter c GDPR.

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that we only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of server request
  • IP address

This data will not be merged with other data sources.

This data is collected on the basis of Article 6 Paragraph 1 Letter f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this purpose the server log files must be recorded.

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiries by email, telephone or fax

If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Social media

Facebook

Elements of the social network Facebook are integrated into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.

You can find an overview of the Facebook social media elements here:  https://developers.facebook.com/docs/plugins/?locale=de_DE .

If the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to assign your visit to this website to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at:  https://de-de.facebook.com/privacy/explanation .

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Article 26 GDPR). The joint responsibility is limited exclusively to collecting the data and passing it on to Facebook. The processing carried out by Facebook after the forwarding is not part of the shared responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at:  https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-safe implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly on Facebook. If you assert your data subject rights with us, we are obliged to forward these to Facebook.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here:  https://www.facebook.com/legal/EU_data_transfer_addendum ,  https://de-de.facebook.com/help/566994660333381  and  https://www.facebook.com/policy.php .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

Instagram

Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to this website to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing ( Art. 26 GDPR). The joint responsibility is limited exclusively to collecting the data and passing it on to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the shared responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at:  https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-safe implementation of the tool on our website. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly on Facebook. If you assert your data subject rights with us, we are obliged to forward these to Facebook.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here:  https://www.facebook.com/legal/EU_data_transfer_addendum ,  https://privacycenter.instagram.com/policy/  and  https://de-de.facebook.com/help/566994660333381 .

Further information can be found in Instagram’s privacy policy:  https://privacycenter.instagram.com/policy/ .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

6. Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.

The use of the Google Tag Manager is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on his website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Matomo

This website uses the open source web analysis service Matomo.

With the help of Matomo we are able to collect and analyze data about the use of our website by website visitors. This allows us, among other things, Find out when which page views were made and from which region they come. We also collect various log files (e.g. IP address, referrer, browsers used and operating systems) and can measure whether our website visitors carry out certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Hosting

We host Matomo with the following third party provider:

HostPress GmbH
Bahnhofstraße 34
66571 Eppelborn

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that we only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available on Google (e.g. location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analyzing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here:  https://policies.google.com/privacy/frameworks  and  https://privacy.google.com/businesses/controllerterms/mccs/ .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you on one device (e.g. cell phone) depending on your previous usage and surfing behavior can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising using the following link:  https://www.google.com/settings/ads/onweb/ .

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Further information and the data protection regulations can be found in Google’s data protection declaration at:  https://policies.google.com/technologies/ads?hl=de .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Target group formation with customer comparison

To create target groups, we use, among other things, customer matching from Google Ads Remarketing. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

7. Newsletters

Newsletter data

If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected or only collected on a voluntary basis. To process the newsletter, we use newsletter service providers, which are described below.

Mailchimp

This website uses Mailchimp services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that, among other things, can be used to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on Mailchimp’s servers in the USA.

With the help of Mailchimp we can analyze our newsletter campaigns. When you open an email sent with Mailchimp, a file contained in the email (so-called web beacon) connects to Mailchimp’s servers in the USA. This makes it possible to determine whether a newsletter message was opened and which links, if any, were clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you do not want Mailchimp to analyze you, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

Data processing is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here:  https://mailchimp.com/eu-us-data-transfer-statement/  and  https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses .

After you have been unsubscribed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). The storage in the blacklist is not limited in time.  You can object to the storage if your interests outweigh our legitimate interests.

For more information, please see Mailchimp’s privacy policy at:  https://mailchimp.com/legal/terms/ .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000TXVKAA4&status=Active

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that we only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

8. Plugins and Tools

YouTube with extended data protection

This website embeds videos from the YouTube website. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are displayed in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user’s browser, which, like cookies, contain personal data and can be used for recognition. Details about the extended data protection mode can be found here:  https://support.google.com/youtube/answer/171780 .

If necessary, further data processing operations may be triggered after activating a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about data protection at YouTube can be found in their data protection declaration at:  https://policies.google.com/privacy?hl=de .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. This gives Google knowledge that this website was accessed via your IP address. The use of Google Fonts is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font will be used by your computer.

Further information about Google Fonts can be found at  https://developers.google.com/fonts/faq  and in Google’s privacy policy:  https://policies.google.com/privacy?hl=de .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

9. Online marketing and affiliate programs

Affiliate programs on this website

We participate in affiliate partner programs. In affiliate partner programs, advertisements from one company (advertiser) are placed on websites of other companies in the affiliate partner network (publisher). When you click on one of these affiliate advertisements, you will be redirected to the advertised offer. If you then make a specific transaction (conversion), the publisher will receive compensation for this. In order to calculate this compensation, it is necessary that the affiliate network operator can understand which advertisement you used to come to the respective offer and carry out the predefined transaction. Cookies or comparable recognition technologies (e.g. device fingerprinting) are used for this purpose.

The storage and analysis of the data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the correct calculation of his affiliate compensation. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

We participate in the following affiliate programs:

Amazon affiliate program

The provider is Amazon Europe Core S.à.rl. For details, see Amazon’s privacy policy at:  https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:  https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000TOWQAA4&status=Active

AWIN

The operator of the affiliate network is AWIN AG, Eichhornstrasse 3, 10785 Berlin (hereinafter “AWIN”).

AWIN and the publisher are jointly responsible for data processing in connection with the partner program. Their joint obligations have been set out in a joint processing agreement. According to this agreement, you can contact both responsible parties with your data protection concerns. The person responsible first addressed will answer your request. Each person responsible independently maintains data protection information in accordance with Articles 13, 14 and 26 GDPR and takes the necessary measures to protect personal data and comply with the other GDPR regulations in their company. The contract for joint processing is available in AWIN’s General Terms and Conditions at the following link:  https://s3.amazonaws.com/docs.awin.com/Legal/Publisher+Terms/2020/DE+Publisher+Terms+GDPR+Annex. pdf .

eRecht24 affiliate program

The operator of the affiliate network is eRecht24 GmbH & Co KG, Lietzenburger Str. 94, 10719 Berlin. If you click on an eRecht24 affiliate link, you will first be redirected to the payment service provider Digistore24 (Digistore24 GmbH, St.-Godehard-Straße 32 in 31139 Hildesheim), which uses recognition technology (e.g. cookie) to note that you accessed the eRecht24 offerings via our website; This is done for the purpose of billing the affiliate commission.

Other affiliate partner programs

CJ, Tradedoubler, Digistore, RetailAds

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